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Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009.

Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride.

ABOUT HOKA RINCON 3

Delivering the best cushion-to-weight ratio on the market, the Rincon returns this season in a stupefyingly light silhouette. Designed to defy expectations this aggressive redesign features an asymmetrical tongue, thinner pull tab and a vented-mesh upper for ultimate breathability. Melding a multitude of precision details, our impossibly light midsole foam sports aggressive cutouts and enhanced rubber coverage for improved durability. A results-oriented running shoe hyper focused on weight savings, the newly reimagined Rincon 3 blows previous iterations out of the water.

Features

1. 100% vegan materials
2. Mesh upper delivers ultralight, breathable comfort
3. Asymmetrical tongue construction for enhanced fit
4. Molded EVA sockliner
5. Compression molded EVA midsole provides signature HOKA cushioning
6. Early stage Meta-Rocker allows for quick acceleration
7. Zonal rubber placement for weight savings

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