Hoka is an athletic shoe company originating in France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009.
Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride.
ABOUT HOKA CLIFTON EIGHT
The latest in the award-winning Clifton franchise, the Clifton 8 continues to deliver the perfect combination of soft and light. Crafted with a lighter, more responsive midsole and the same ride characteristics, the Clifton 8 features a streamlined silhouette and updated upper made from engineered mesh. How it’s different: New midsole compound offers one of our lightest, most energetic foams to date. Why you’ll love it: We kept what you love and updated what you didn’t.