Assos have been committed to developing the world’s best cycling apparel since 1976. Toni Maier, the founder of Assos brand was passionate about cycling and obsessed with finding ways to improve cyclists’ performance.
He created the modern cycling short and went on to build one of the best known and loved brands in cycling by relentlessly focusing on innovation, exceptional quality, and challenging the status quo. The culture he created continues today as we remain a busines of cycling-obsessed, passionate employees constantly pushing boundaries to improve performance.
Among all the bike shops in India, Mastermind Bicycle Studio is an Exclusive Distributor of Assos.