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Cicli Pinarello was founded in 1952 in Treviso in northern Italy and have since flourished as a family business. Since then, Fausto Pinarello, who gave the brand its name, has retired from the operational business but as brand guardian looks after the relationship with Team INEOS, and the legacy of the tradition-rich brand. With athletes such as Sir Bradley Wiggins, Chris Froome and Geraint Thomas in Team INEOS, formerly SKY, Pinarello bikes have won the biggest races in cycling history. In total, the Tour de France has been won 15 times on a Pinarello bike.
