Collection: Onceupon

“What is it that makes cycling so appealing? Is it the determination you feel as you speedily bend around corners and whizz across routes?

Or is it battling through that muscle pain as you scramble your way up to the peak of a mountain, imagining the views that await you at the top? Or, perhaps, it’s everything in between: the natural beauty that envelops you, the discovery of new places, the competitive teasing of your fellow riders, the unforgettable experiences, the challenges, the willpower, the search for that last bit of strength within you, the pictures, the coffee breaks, the flat tyres, your personal bests on Strava, the lunch spots, the camaraderie.

For those of us who are passionate about cycling, they think it’s a combination of all of these moments. Great times filled with adrenaline, exhilaration, frustration and accomplishment. 

These moments and emotions are the source of inspiration for each of their ONCEUPON pieces, designed by fellow cycling fanatics. They are designed based on an image, a memory, an experience, a dream, an ambition. They hope that each piece tells its own story. Ultimately, they want you to enjoy cycling just as much as they do.”

We at Mastermind Bicycle Studio are proud to present Once Upon products to our bike shop across India.